News

Quality Matters

I heard a story about America's largest retailer recently that reminded me of how much Quality Matters. An inventor went to pitch his product to the buyers at America's largest retailer and was tol...

What is Stable Cable?

Stable Cable gives you a sense of balance and safety while you're boarding or exiting a boat. It occurred to me that there ought to be something that would help me feel more stable while boarding a...

Naming Your Boat

During our travels and our research on the “Lake Life”, we have compiled this list of almost 70 boat names that caught our eye. Perhaps one or two of these strike a chord with you and, if so, then ...

Conservation is Part of Our Mission

As individuals, Conservation has been an important part of our daily lives for years and years. We support the National Parks, we participate in Earth Day, we participate with and support local lak...

Boating Statistics & More.

While we each have a local perspective on our lake recreation and enjoyment, the boating industry is larger than you may expect. The National Marine Manufacturers Association provides industry sta...

Common Boating Terminology List

Before venturing out on open waters, it’s important to have a basic understanding of common boat terms associated with the positions and directions of your boat. To the uneducated ear, even the sim...

You Are in Command

On average, two boaters are killed every day on America’s waterways – more than 700 per year. Thousands of others are injured. Too often these accidents happen when otherwise responsible, conscient...

Love Your Lake

We are avid supporters of conservation efforts reaching from woodlands to preserving habitat and, yes, preserving fresh-water lakes. Each of these habitats contribute to the health and longevity of...